Saturday, June 28, 2008

Return of the Limited Edition (Was it ever gone?)

One of the things I have observed lately is the trend back to producing limited edition reproductions. This is a trend that fell way out of favour in the 90s due to the unethical production by some publishers of outrageous numbers of offset prints marketed to the uneducated public as having investment value.
However the LE has never really gone away. Artists and small publishers of quality art prints have long realized the value of a signed and numbered exclusive edition of reproductions. There is only ever one original. It is highly unlikely that an artist - no matter how skilled - would be able (or want to) exactly duplicate a painting. Therefore, if it is a popular image - a small edition of reproductions allows more people to purchase a copy of that image while not taking away from the value and uniqueness of the original.
The rise of the giclee market offers outstanding opportunities for artists to do that in small quantities and keeping investment to a minimum.
I see this trend continuing and unfortunately probably will see the same cycle of exploitation in the marketplace at some point as well. However, quality and integrity will always be in style!

Return of the Limited Edition (Was it ever gone?)

Monday, June 23, 2008

Post Break

Hi All,
Well it seemed I needed a break from posting - along with some intense pressure in the workplace!
However it was good to sit back and see what is developing. Some interesting changes in our market - probably due to economic conditions, world markets and technology - but still changes that will affect every artist and publisher in the marketing and distribution of their work.

More to come as I try to put some thoughts together.

In the interim - here is some recent video on one of the artists my company represents that recently was uploaded to youtube. Enjoy!

Sue Coleman Video